I launched some social channels as I was beginning my AI journey. Under a pseudonym. All over the place in terms of content (and yes, quality). Along the way, I created a campaign that’s struck quite the chord : using AI to rewrite sports heartbreak. Is this healthy? No. Is it reopening sports wounds? Yes. But it’s fun, and becoming quite popular, as the performance so divulges.

@don.draiper January 6th, 2019. By popular demand: The Double Doink. Reimagined as a single, harmless doink. #nfl #chicagobears #eaglesfootball #nflmemes #SportsPain ♬ original sound - Don Draiper
@don.draiper Another popular source of NFL pain. Super Bowl XLIX. Malcolm Butler is nowhere to be found in this version. But there are plenty of @skittles #nflmemes #football #ai #seahawks #patriots ♬ original sound - Don Draiper
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Luma Dream Brief